Terry Levin

Background

About Terry Levin

Founder OFF the SHELF Marketing. Product and brand development specialists; proven track record of positioning or repositioning companies, services and brands for market leadership, acquisition and increased stakeholder value. Brand custodianship and management; brand architecture and brand stable management. Passionate about the need to build legacy African brands as a means of maximising human and natural resources and growing economies and trade in Africa, product and brand development and line extensions that can compete globally. Designing, reporting, scenario planning, sector, colour and fashion trend forecasting and analysis. Forensic inventory strategies that uncover and action brand truths and latent value. Brand management and custodianship. Brand architecture and brand iconography specialists. Company and brand makeovers and turnarounds for renewed value. Creating more zeroes and heroes for brands. Terry wrote the School of Advertising Foundation syllabus, has presented at branding and packaging conferences in South Africa, UK and at PACE Forum, Rome since 2006. Her experience spans from traditional advertising and marketing to contemporary digital, data, social media and ecommerce. She has attended and provided coverage of 15 Design Indaba and many other industry conferences and trade events and has a broad knowledge of many industry sector trends. Held the position of Bizcommunity CCO at large which has seen the company grow from a start up to Africa's biggest online B2B media.