Terry M Isner

Background

About Terry M Isner

I am business strategist and brand consultant with an extensive background as a creative director and artist. I apply this unique mix of skills to help professional services firms adapt to emerging business challenges. A key aspect of my philosophy is to see concepts such as empathy, inclusion, compassion and creativity as essential values of a successful company. The way I see it, if humanity gets left out of the board room, nobody wins. I enjoy setting trends over following them. My approach to professional services marketing draws inspiration from other industries, and I stay current on the latest technologies to help my clients remain innovative in an increasingly competitive market. As a management consultant, I guide firms to elevate their reputations and improve their internal cultures by focusing on the human element of their brands to more deeply connect with prospects and increase employee engagement. As a marketing strategist, I work with clients to preserve brand equity by helping them creatively share their unique stories across multiple channels, including print, digital and social media. I also use my flair for showmanship to provide coaching and presentations that empower marketers to be effective within their own organizations and help drive their firm’s sales, branding and culture. I recognize that generational shifts are igniting change in the workplace. I help firms navigate generational change among employees through creative internal campaigns, unique team-building activities, and community engagement opportunities that foster camaraderie at all levels. I also advise on external messaging and brand revisions when significant developments occur – such as leadership succession – to ensure client relationships and firm reputations are maintained. Specialties: BrandingMarketing & Creative StrategyMulti-Media & Advertising CampaignsPhoto & Video DirectionPrint & Digital DesignBusiness Development StrategyWebsite Strategy & Design