Terry Markle

Background

About Terry Markle

Hi there, I’m Terry Markle, a dedicated and accomplished strategy director with extensive experience helping both B2B and B2C brands use data and insights to build better strategies that truly resonate with customers. Throughout my career I have been instrumental in shaping product strategies, e-commerce businesses, and brand growth both in-house and agency side, across a variety of industries. Some of my key areas of expertise are: • Strategic Planning & Execution • Product Management • E-Commerce Consulting • Optimisation & Testing Programmes • User Experience Strategy • Service Design • Market Research & Analysis • Data & Insights Development • Web & App Design & Build • Brand Strategy Practices • Stakeholder Engagement • Workshop Design & Facilitation • Team Leadershipp • Personnel Development I leverage strong interpersonal communication skills to develop and manage professional relationships across all levels to help attain key business objectives. And possess a strong background in driving digital transformation, strategic planning and roadmapping, product management, and experience strategy. Most recently the work I did with Farrow & Ball won the 2022 award for Best Buying Experience from Optimizely. I helped Cancer Research UK define a new headless CMS strategy that will allow then to publish content faster while saving on operational costs. And helped Genesis Motors launch in the UK with a completely online buying experience. Drop me a note if you're interested in learning more about my work.