Terry McAuliffe

Background

About Terry McAuliffe

Driving the successful launch, sales growth, and brand presence of Ireland’s first Snooze Mattress Company store in Cork City, introducing cutting-edge sleep solutions to the Irish market.Key responsibilities & achievements:Sales Leadership – Lead all in-store sales activities, guiding customers through Snooze’s exclusive Dream Mapping® technology to deliver personalised sleep solutions.Marketing Strategy – Develop and execute targeted marketing campaigns across digital and in-store channels, increasing brand awareness and footfall.Brand Building – Position Snooze as a trusted sleep expert in Cork through social media storytelling, local partnerships, and community events.Operational Management – Oversee daily store operations, stock control, merchandising, and team coordination to maintain premium service standards.Community Engagement – Build relationships with local businesses, wellness professionals, and event organisers to promote healthy sleep habits.Notable projects:Led the grand opening campaign, generating strong attendance and local press coverage.Helped establish Snooze’s presence in Ireland, setting the stage for future expansion.