Terry Whitney

Background

About Terry Whitney

I am a Vice President, Media Director at Hawkeye, a leading marketing agency that delivers innovative and integrated solutions to diverse clients. With over 25 years of experience in the marketing industry, I have developed a deep expertise in omnichannel marketing, spanning across digital, social, mobile, TV, print, and OOH. My core competencies include leadership, coaching, strategic vision, creative problem solving, critical analysis, and relationship building. I lead and motivate teams to develop and execute integrated communication plans that align with the clients' business objectives and the marketplace dynamics. I challenge and inspire myself and my teams to ask "why" instead of "what" to uncover new opportunities and inform analytics and measurement plans. I advocate for a "test and learn" approach to continually evolve and optimize audience, content, and channel strategies. I am passionate about developing consumer insights and translating them to actionable solutions with measurable results. I am a valued partner to my clients and a consensus builder across agency and client disciplines. I am committed to mentoring and growing talent while maintaining a sense of humor and fun in the workplace.