Tetsushin Maruyama

Background

About Tetsushin Maruyama

Career Summary I specialize in the field of public relations and communications, with a strong expertise in internal communications at a senior level. After completing my graduate studies, I joined Shiseido in 2007 as a new graduate. I spent 4.5 years as a sales representative for the GMS channel. In October 2012, through the company’s job challenge program, I transferred to the Consumer Center, where I worked in the call center information analysis department. My responsibilities included analyzing VOC (Voice of Customer) data and social media information, conducting insight analysis, utilizing the analyzed data for marketing purposes, and monitoring risks. I was also responsible for the operation of the systems that formed the foundation of these activities. In 2016, I joined the Global Communications Department’s Internal Communications Group, where I was involved in planning and executing global internal communication strategies. I led initiatives such as crafting internal messages for the CEO and CFO, developing and implementing communication plans to promote the company’s business strategies, and driving activities to enhance employee engagement. Additionally, I led the content creation, analysis, improvement, and infrastructure management of the global internal website accessible to all employees. As part of external communications, I was responsible for planning PR strategies in the company’s DX (Digital Transformation) domain, creating press releases, and managing media outreach. My work spanned various media platforms, including TV, business magazines, and online media. In July 2024, I was promoted to Manager, and in January 2025, I assumed the role of Group Manager. In this role, I focus on leveraging cultural resources, such as art and heritage, as the company’s fourth management resource to strengthen corporate communications. I continue to contribute to this mission in my current position.