Thais Peev

Background

About Thais Peev

Specialist in ecommerce and commercial strategy with great focus on Beauty. Deep knowledge of Vtex. 6 years of experience being responsible for the DTC website of one of the biggest beauty brands in Brazil, O Boticário, and developing the end-to-end strategy for the digital growth - monitoring KPIs and creating reports/presentations of performance, defining the commercial plan, negotiating special conditions for ecommerce, managing portfolio and creating onsite tactics. In the same way, for the last year and a half, I've been managing the US website of O Boticário and the expansion of the brand through Amazon US. Currently leading the international growth of ecommerce in US, Portugal and Colombia, managing the websites of O Boticário and Quem Disse Berenice, a make up brand. Responsible for developing the strategy and the priorities of each website, considering the user journey in each country.