Thanyachat A.

Background

About Thanyachat A.

Over the past two decades, my professional journey has been a blend of corporate leadership and entrepreneurial impact across the ASEAN region, complemented by a strong academic foundation. My career is built on a deep understanding of marketing, business development, and a value-driven approach to entrepreneurship, all brought to life with an unwavering commitment to business innovation. Experience Highlights 1. Corporate Leadership: I have driven significant growth in key roles, including as Vice President at C.P. Vietnam, General Director at F&N, and as a regional business unit head for Indochina at Suntory Cerebos. Entrepreneurship: As a serial entrepreneur, I have co-founded and built successful brands such as The Coffee House (exited 2018), ZumWhere (exited 2020), and EPLC. I also advise on new ventures, including Hiip.asia, a leading influencer platform in Southeast Asia. Academic Expertise: I hold two graduate degrees from AIT—an iEMBA in management of technology (2012) and a professional master's in business analytics & digital transformation (2022)—with research focused on the blend of consumer behavior and digital transformation in ASEAN. I'm a current doctoral candidate with research interest in "Attractiveness of tech-based startups." This diverse background, from leading businesses and building brands to serving on the Board of the Thai Chamber of Commerce (2019-2020, 2020-2021) and contributing to the industry via BrandsVietnam.com, gives me a holistic view of the region's business landscape across diverse value chains.