Therase Keating

Background

About Therase Keating

Throughout my career, I’ve worked in communications, marketing, corporate affairs, and digital and media relations across complex organisations and diverse industries. My previous national role with global business and tax advisers, BDO in Australia, and my current role at Fyfe consolidate my technical skills and industry experience in professional services. For several years, I ran my own communications consulting business, guiding professional and financial service firms with their internal and external communications, marketing campaigns, and digital strategy and raising the profile of senior executives. I was previously employed by the national accounting body, CPA Australia, and I raised the association's profile in financial planning, superannuation, and public sector accounting in target markets, including extensive media coverage. In earlier roles, I honed my skills over several years across corporates ANZ and AMP and at two of Australia's largest public relations consulting firms. I've also worked to launch and establish SMEs in the financial services sector. I thrive in a positive work culture where I can apply a strategic marketing and communication lens to swiftly propel a brand and engage target audiences via multiple channels.