Theresa Risdon

Background

About Theresa Risdon

Creative and strategic thought leader, blessed with 25 years of integrated global brand & project management experience, partnering with clients such as Toyota Motor Europe while based in London, Lexus & Jaguar U.S. & International, Apple U.S, multiple lines of Amazon client verticals, T-Mobile, KEXP, Special Olympics, Intuitive Surgical and Aflac & appointed 1 of 3 leads on a new business pitch in my spare time on BBC• Led teams to collaborate and produce over 85 new product launch campaigns (40K + unique pieces of content), with multi-channel media buys and fully integrated creative, base production spend $25K-$2.5MM each (digital, SEO, SEM, website builds, display, content development, innovation platforms, ROI analysis, TV, Social + Traditional)• Strong project management skills as the senior point of contact for all communication at every stage of campaign development. Including delivering creative excellence within budget, scope and vetting all cultural adaptation needs for every country & between ECD's in Argentina, Head of Production & (x2 CEO’s in London & Milan) ECD creative partners in Spain, Germany, France, London & Italy across 35 countries• Led all Brand Identity initiatives; tone of voice, look & feel, brand positioning, competitive analysis, voice over explorations and implementation • Executive team lead for developing the strategic brief, defining the consumer journey, brand experience map, media planning & execution• Collaboration expert driving integrated, multi-channel marketing campaigns, consistently exceeding business objectives and creative benchmarks• Fifteen years team management – mentoring, motivating and growing teams into high performing, strategic thought leaders• Creative campaign development & deployment at a Global, National, Regional and Market level• Expert at navigating large scale & complex matrix organizationsA couple Cannes Lions, an Effie and a Clio or two, reside in this beautiful career I’ve nourished over time with the help of great mentors. Nothing less than epic global team collaboration, in every way. If you know. You know.