Thiago Positelli
CMO at Edmur
Based in São Paulo, Brazil
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Seniority
C-Team
Department
Advertising & Marketing
Location
São Paulo
Industry
Real Estate
Company size
71
Contact information
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t•••••••@edmur.com.br
Phone
5 credits+55 ••• •••• ••••
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Background
About Thiago Positelli
I've been passionate about concept design and strategy development since I was 12 years old when I began adapting Tabletop RPG systems to meet the needs of my friends, creating innovative elements to enhance our hobby experience. Today, this passion extends to the corporate world, where I typically operate as follows: Concept Design now starts with me putting on my "BI suit" and diving into that famous Data Lake. There are many hidden treasures in it, just waiting to be discovered. Strategy development requires a mix of SWOT analysis and Critical Thinking. This is where things start to take shape. Adapting systems has turned into process management and optimization. I like the Lean Six Sigma methodology, but I can adapt to yours as well. The goal is to reduce costs, streamline workflows, and even give a boost to the user experience. Creating innovative elements I often refer to as Digital Marketing and UX these days. My specialty is developing and managing advanced paid traffic campaigns for any industry and target audience.
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