Thierry Samson

Background

About Thierry Samson

I've worked on advisory programs at Forrester Research, from the rise of Dotcom to the advent of the digital Social Groundswell Ever since, I've been putting theory to practice with Bazaarvoice, by conducting Voice of Customer programs for Brands and Retailers, from the boom of online product & services Reviews and Questions, to today's surge of social and shoppable visual content, on photos and videos. This consumer branch of user-generated content (UGC) displays across websites and apps, social networks, search engines and AI-chatbots, providing Shoppers with the needed authentic Social Proof when discovering, researching or buying products and services, online and instore. I consult with eCom, Digital Marketing and Business Technology leaders, who aspire to build true Customer-Centric businesses, morphing into Responsive Organizations, that sustain steady revenue performance and brand advocacy, in the age of the customer. Skills • maintaining Governance, articulating Strategy, evidencing Performance, agreeing on Plan. • Business Development, Project and Program Management. • Product Development, Product Marketing, Brand Advocacy. • Consumer Content Program analytics (emailing, volumes, coverage, sentiment, advocacy, negative content handling, social media photos and videos). • Speaking Engagements, Training, Workshops. Fields • User-Generated Content (UGC) in Brand eCommerce and Indirect Channels / Retailer Strategies. • Customer Content Solicitation, Submission, Authentication, Moderation, Display and Syndication. • Word-of-Mouth Marketing Amplification across Customer Journeys, Online, Offline, Instore. • Actionable and Insightful Customer Content Workflow into Functions, i.e. eCom, Customer Care, Marketing (Search, Brand, Comms, Merch), Product Innovation-Renovation, Trading teams. • Value Impact for Responsive Organisations.