Thom Blaauw

Background

About Thom Blaauw

I’m a commercial leader at Benitech. I lead a 30+ team with end-to-end ownership of the commercial direction and plan. I value well-thought-out, clearly stated plans, good processes, and keeping our promises. With a background in behavioral science and sociology, I focus on what really drives decisions and use data and pragmatic AI to make the work easier: faster responses, fewer handovers, better customer moments. I cut my teeth in digital marketing and sales enablement, so I still think in funnels, omnichannel content, and measurable experiments. Along the way I’ve led global marketing communications campaigns, built strong brand management expertise, and developed the ability to design and monitor budgets with clear performance metrics. People first, numbers close second and always measured. A trusted counterpart for the team, clients and partners. Strategy-led, psychology-informed; I read the room, align interests and turn decisions into action. Straight talk, Twente no-nonsense. Core qualities- Build and develop multidisciplinary teams (sales, service, marketing, ops)- Drive growth via process optimization, demand generation and objection-killing content - Lead global marketing communications and digital omnichannel campaigns - Implement practical AI with guardrails (useful, reliable, not hype)- Run a clear operating rhythm: simple dashboards, weekly cadences, coaching, accountability - Develop and monitor budgets with measurable performance metrics