Thomas Allard
Associate Professor of Marketing at Singapore Management University
Based in Singapore
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Seniority
Staff
Department
Education
Location
Singapore
Industry
Higher Education
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4.1K
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t•••••••@smu.edu.sg
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Background
About Thomas Allard
Thomas Allard is Associate Professor of Marketing at Singapore Management University. His research falls in two broad streams. One stream investigates the motives that arise from emotional experiences and morality judgments, and how these motives impact consumption choices. Another stream explores the psychological implications of pricing and price framing effects on consumers’ decision-making.His research is frequently featured at international conferences and has been published in leading marketing outlets such as Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Research. His work was also featured in popular press outlets such as Harvard Business Review and The Wall Street Journal.He taught at the Undergraduate, Ph.D, Master's, and Global BBA levels.
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