Thomas Aurich

Background

About Thomas Aurich

As Technology Ambassador & News Broker, I'm promoting smart mobility, transformation + digitalization in the public and inside automotive sector. 🤝 Excellent relations to different public + industry organizations. equipped with broad experience of different assignements as corporate communication & gov't. relations manager. Does Communication is Rocket Science? I startet working in a world dwith real products. Now I’m landing on a digital world: a different world. Algorithms and AI are the core of my branch. Yes we are astronauts. Automotive becomes Mobility Mobility in the past was determined by cars. You took the car to meet your fellows. Today: take your smartphones, wrap yourself up with your Laptop everywhere. Vehicles are part of today’s mobility. Supplier becomes Tech Company A communicator is presenting topics. But: it is like to return to school when you feel you are part of the transformation story you are talking about. I’m so happy having had the chance to support this disruptiv change in person. A Fighter becomes a Moderator Starting my career as mark-comm manager, the highly competitive market requested more issue managing skills. Where is my homeland on the globe? I talked to bedouin in the Sahara, shaked hands with officals in Kiew, guided a TV team on a skyscraper in Johannesburg while shooting accured in the street canyon, invited motorjournalists for tyre test near Murmansk, welcomed EU media and Arab officals to take a seat in automated driving cars on CES in Las Vegas, met an chife-editor in his Frankfurt office. To communicate convincingly in different environments my heard is my homeland! Comm. tools have to be adopted to the respective cultural environment. Specialties: Strong interpersonal skills +ability to communicate across diverse cultural contexts of today’s workplaces. Excellent history in managing relationships with Gov't. stakeholders, transport authorities, universities, community organizations, industry associations focussed on smart mobility, digital infrastructure, regulations & R+D. Crisis Communication on issues like: chapter11, restructuring, unfriendly company takeover, Covid 19. Experienced in media relations +public liaison in conflict environments. Media Rel. for CES, IAA, AutoSens, MWC Proven experience in planning and executing events (face2face +virtual) on tech topics such as robot cars, big data, connectivity.