Thomas Baur

Background

About Thomas Baur

When I was twenty years old, I went to California to become an actor. After a year, my acting teacher told me, “It’s a no, sorry. But at least you have an accent.” and we said goodbye. More importantly: she also told me to keep using my passion for storytelling. That stuck with me. I went on to study Communications & Journalism and found my way into the world of Communications and Communications – an ideal environment for someone who loves purposeful storytelling. What drives me is turning complexity into clarity, and strategy into stories that move people - always with a focus on purposeful and audience-centered storytelling. Whether I’m navigating organizational change, driving internal engagement, ghostwriting speeches, planning and executing CEO townhalls, designing product marketing campaigns, or holding cultural awareness workshops – I always focus on what connects with the audience and drives real engagement. With over 20 years of experience in content, product and strategic marketing, communications, change management and executive positioning, I bring structure, creativity, and empathy to everything I do – from vision to execution. In other words- Strategic thinker with strong business focus- Proven ability to design and implement structured communication and marketing processes – from strategic planning to hands-on execution across internal, external, and executive contexts- Excellent communication skills: crafting compelling storylines, speeches, presentations, video storyboards, and event concepts for diverse audiences – from clients to executive leadership- Strong analytical thinking, quick comprehension, and creative problem-solving mindset – consistently challenging the status quo to drive improvements and efficiencies- Skilled in stakeholder management across all levels, with a keen sense for audience-specific communication and reputation-sensitive topics- High execution strength: from developing processes to hands-on implementation and follow-up communication (e.g. strategic cycles, product launches, CEO communications)- Experienced leader: team management, coaching, and talent development across multidisciplinary teams- Strong collaborator with cross-functional teams (internal & external), bringing solid project management expertise, efficiency, and resilience in complex matrix environments.