Thomas Bernthal

Background

About Thomas Bernthal

Thomas is the Chief Research Officer at Wealth Factory. Wealth Factory provides virtual "family office" services to entrepreneurs and small business owners. Through a proprietary framework focusing on Cash Flow, Production, and Protection, Wealth Factory helps clients grow their revenues while helping them keep more of the money they make. Thomas spends his days researching, writing, and working with the marketing, sales, and coaching teams so we can deliver the best results possible to our clients. Thomas is known by his colleagues as a relentless researcher who cares deeply about User Experience (UX). As a result, he loves to uncover every hidden gem about a product or service and then connects those benefits to the customer's deepest desires. The result is copy that sells without ever sounding "hypey." Thomas Bernthal is first and foremost a husband & father who also happens to be an entrepreneur, marketing strategist, and direct response copywriter. He started his career as a pastor, but a mid-life career change forced him to retreat to his entrepreneurial roots to provide for his family and make ends meet. He has since gained a vast range of experience in online sales copy, direct response websites, and email marketing. In college, he started writing computer programs to solve specific problems. He began selling on the internet in 1994 when he marketed a computer bowling game called WinBowl via Compuserve and AOL. That little program was later rebranded as Bowling USA and eventually grossed over and was sold in retail stores like Walmart, Target and Office Depot. He also learned the hard way about how contracts work, as he received less than 3% of those sales as royalty payments. Since then, Thomas has created and sold dozens of websites and online businesses. He has written high-converting sales copy for a diverse range of products and services, including: pet supplies, nutritional supplements, office products, golf clubs, golf training aids, information products, financial services, weight loss products, retirement services, churches, authors, musicians, online music services, restaurants, and more. Thomas credits his business success to his wide range of life experiences, a phenomenal group of "mentors," and a "Renaissance Man" worldview. A father of 6, he lives in Phoenix with his wife Angela.