Thomas Booth

Background

About Thomas Booth

Senior Leader | Destination Strategy & Customer Experience | Growth & Transformation Specialist As the Senior Vice President of Strategic Planning at Miral Destinations, I lead the strategic vision, development roadmap, and commercial growth agenda for Abu Dhabi’s premier leisure destinations—Yas and Saadiyat Islands. I specialize in shaping guest-centric strategies that drive tourism growth, elevate destination experiences, and align with Abu Dhabi’s Vision 2030. With over 12 years of experience at PwC Australia, I advised leading government and public sector organizations across diverse industries—from healthcare and education to transport and tourism. My expertise lies in designing and implementing customer-led transformation strategies grounded in data insights, innovation, and service excellence. What I bring: Destination development strategy & market positioning Customer experience design & digital transformation Strategic planning, feasibility & commercial optimization High-impact stakeholder engagement across government and industry Proven leadership in large-scale transformation and CX programs I thrive at the intersection of strategy, experience, and impact—connecting customer needs with business outcomes to drive sustainable growth. Let’s connect if you're passionate about shaping world-class destinations, enhancing experiences, or leading transformative change.