Thomas Leonhardi

Background

About Thomas Leonhardi

I am an experienced senior communicator, supporting SAP to tell its stories in a visually compelling way. Currently I am responsible for Global TV Media Relations within a great team of communications professionals in Global Communications. My focus is on positioning SAP´s CEO, the Executive Board and SAP´s most relevant stories on top tier global TV channels. I serve as a Corporate Spokesperson and I am part of the Daily Alert and Rapid Response Team in Global Communications (=Crisis Communications Team) I rely on 25+ years of deep international working expertise in journalism, PR and communications. Especially with regards to TV and video: First as correspondent, on-air reporter, journalist, producer and in the corporate world as communications and media relations expert, SAP TV team lead and video content creator. My background is a journalistic one: I started as reporter, writer and photographer for a newspaper in Berlin, I moved to radio and broadcast, where I spend my career until 2010 as on-air reporter and correspondent covering major news events. Previous roles at SAP Global Corporate Affairs: Global Anchor and Senior Correspondent for SAP TV. Telling the most relevant SAP´s stories in video and on camera. Executive Producer and Team Lead at SAP TV: Overseeing global corporate video production at Global Corporate Affairs - Video Concepts, Production. Interviews. Visual Storytelling. Positioning and Distribution. Social Media, especially Twitter. Visual communications strategies Team leading, strategic development, developing new video formats, managing budget and external agencies, building international cross-functional teams In a nutshell: Visual Storytelling. Global TV Media Relations. Executive TV Communications, CEO / Executive Board. Broadcast. TV. Corporate Communications. Crisis Communications. TV stories and interviews, strong international TV media network. TV Media Training. Video Content Creation.