Thomas Lynch

Background

About Thomas Lynch

Video Content Leader | Social Media Strategist | Audience-Driven StorytellerFormer Social Media Video Lead at Reach plc, with over eight years of experience in video production, editing, and digital publishing. I led a talented team of social video editors, producing engaging, high-performing content across Reach’s portfolio of national and regional brands, including the Daily Mirror, Daily Express, Manchester Evening News, and Wales Online. Video content I produced reached millions of viewers across platforms like Instagram, Facebook, TikTok, and YouTube, driving both reach and engagement through sharp editorial instincts and data-informed decisions. Skilled in Adobe Premiere Pro, Photoshop, and other industry-standard tools. Experienced in analysing performance metrics and assessing the commercial impact of video content.🤝 Comfortable working with cross-functional teams and communicating with stakeholders at all levels. Confident in making editorial and creative decisions rooted in audience behaviour and social trends.Whether it's leading a team, spearheading a new video strategy, or fine-tuning a content for maximum impact — I bring a strategic mindset, creative edge, and deep platform knowledge to every project.