Thomas Malada

Background

About Thomas Malada

On 3 February 2011, Massmart CEO, Grant Pattison, announced the award winners of the annual Massmart CEO's Innovation Award, which acknowledges outstanding value achieved through the creation and implementation of unique ideas, tied to six core value areas. This year's award winners are the result of the group's partnership with the Business Results Group, Human and People Value - Thomas Malada of Makro Strubens Valley received the Gold Medal Award. He recognised that black owned businesses in his area lacked agility and business acumen, which triggered his decision to form a partnership with The Centre for Small Business Development at the University of Johannesburg and the Gauteng Enterprise Propeller. Faced with aggressive competitors, the store is able to add value, facilitating a channel for its customers to receive essential business management skills. Within the first three months of this intervention, the store has acquired 150 new small business clients. Overall value achiever Malada was nominated as the Innovation Awards' overall winner. Over and above his ability to demonstrate value for people and meet the criteria of the Gold Value Medal for People, he demonstrated value in most of the Six Value areas - fulfilling the criteria for the Wood Medal by creating value for the broader community/environment; fulfilling the criteria for the Organisational Silver Medal by increasing turnover as a result of growing a loyal client base; and fulfilling the Brass Medal criteria by demonstrating support for his community. As a direct result of the small business development innovation, its customers are reaping the rewards and racking up an award or two in the process. In December 2010, Malerato from Molobi Enterprise (operating in Soweto) received an award from the MEC of Economics and Development for Business Achiever of the Year. Malerato is supported by The Gauteng Business Propeller and the Makro Malada scheme. Click on the attached document below in red named “Markerting & Media South Africa” go to the last page: 9 & 10 for more details!