Thomas Middrup

Background

About Thomas Middrup

Head of Sales | Digital Transformation & IIoT | Innovation Driver in Industrial Technology When I stepped into my role as Head of Sales the industrial landscape was rapidly evolving. The challenge was clear to transform a traditional sales organization into a digitally savvy team that could keep pace with Industry 4.0. I led the way by introducing innovative technologies like AI powered CRM business intelligence tools and CPQ systems. These changes dramatically reduced administrative workload allowing the team to focus on what truly matters building meaningful relationships with customers. My involvement with the VDMA Sales & Marketing Working Group has been a vital part of this journey. Collaborating with industry leaders I have contributed to pioneering new sales strategies that harness the full potential of digitalization and IIoT setting benchmarks for the entire sector. What motivates me every day is seeing teams come together, sharing their expertise and working seamlessly across functions to solve complex challenges. This spirit of collaboration has driven measurable success from accelerating sales cycles and boosting conversion rates to enhancing overall customer satisfaction. I believe the future of sales lies in being customer centric agile and innovative. With this vision I continue to push boundaries and inspire my team to deliver exceptional results in a world driven by technology and change.