Thomas Souche

Background

About Thomas Souche

Bridging Technology and Market Strategy to Drive Innovation As a Senior Product Marketing professional with a strong engineering background, I specialize in transforming complex technical concepts into market-driven strategies. With 25+ years of experience in the semiconductor industry, I have held key roles spanning ASIC design, project management, field applications, and business development. For the past 10 years, I have focused on capacitive touch screen technology for automotive HMI applications, developing deep expertise in product definition, design-in strategies, and go-to-market execution. My ability to align technical innovation with business objectives has been instrumental in driving product success and customer adoption. Core Expertise- Product Marketing & Business Case Development – Market analysis, positioning, go-to-market strategy, and defining value propositions - Technical Product Definition – Working with R&D to define product architecture, features, and specifications, ensuring alignment through MRDs and technical documentation - Semiconductor & Automotive HMI Solutions – Capacitive touch displays, embedded systems, and HMI technologies - Customer Engagement, Business Development & Pricing – Design-in strategies, partnerships, strategic quoting, and pricing management Previous Experience- Field application engineer for 8- & 32-bit microcontrollers (AVR & ARM architectures)- Wireless Communication Baseband SoC ASIC design & FPGA prototyping - Hands-on experience in digital communication, embedded systems, and system-level design