Thomas Tyrer

Background

About Thomas Tyrer

The fast-evolving digital landscape is already democratizing popular entertainment and information, as well as the global business and culture predicated upon it, as past exclusivities of time and locale can no longer stand up to irreversible technological progress in memory, broadband rates and raw processing power. As always, where would-be challengers see potential, the entrenched incumbents see threat, and rather than a perfect storm of pent-up demand, we're witnessing the beginnings of a fast-emerging consumer revolt. Disdain for the messenger is forestalling the message. Traditional media distributors, marketers and promoters often remain aloof from their own utility, begging new generations of the digitally adept to indulge in "eventizing" of "appointment" product that's, by nature, too often uninspired. Iconic brands are failing. Others are adapting, launching, morphing into the constructs of a new entertainment and information foundation. Where do you find yourself? Are you asking the right questions? Are you engaged in a cultural warfare inside your own enterprise and, if so, can your house divided remain standing, especially if its your own consumer you're fighting against? It's more critical than ever that one move beyond the usual and find what's useful, and insight, perspective and reverence for one's customer is what's truly needed. My goal is to unlock the inherent power of emerging digital communications tools to empower commercial, political and cultural ends. Specialties: Digital media specialist with more than 15 years’ direct experience creating multi-platform media and communications ventures and related inter-company strategic support operations. Especially adept in complex interpersonal and inter-platform negotiations, while ensuring continuity in strategic vision, purpose and perspective inside of a rapidly changing, dynamic and high-stakes environment.