Thomas Underdown

Background

About Thomas Underdown

Driven and enthusiastic marketer with growing experience in private and not for profit organisations Keen eye for detail in consumer/audience focused communications with a particular interest in copywriting, brand strategy/management and campaign coordination & creative direction. Currently working in a fast paced retail marketing environment at The Range, managing and coordinating the marketing for new store openings: including print materials, organic and paid press advertising, store signage and visuals and liaising with partner agencies on the implementation of radio and digital advertising. Ensuring all marketing activities match current brand standards. Key Skills: Project Management, Copywriting, working to defined and expedited timelines. Prioritisation. Alongside employment at The Range, a volunteer role as the social media manager for Plymouth Dolphins RFC allows me to keep my digital and social media marketing skills fresh alongside the more traditional methods used at The Range. Responsibilities include planning and implementing social media campaigns across Instagram, Facebook and twitter, Strategically planning messaging and campaigns to reach our target audience, communicating key information to players and supporters about games and events and working with sponsors and third parties such as charities and other teams. Alongside supporting the Dolphins' other marketing and recruitment efforts. Skills: Copywriting, basic graphic design, campaign and strategy planning, understanding of platform minutiae and landscapes, devising and implementing brand tone of voice and use of Meta Business Suite. Education: BA History Cert DDM MSc Digital and Social Media Marketing