Thomas Vickery

Background

About Thomas Vickery

Tom Vickery is a senior communications strategist who delivers successful campaigns that meet and exceed brand business objectives. He has more than 25 years of deep experience in: • Corporate, consumer, and pharmaceutical marketing • Advocacy relationship building • Oncology communications • Product launches • Issues management • Human resources As a senior counselor at internationally recognized public relations agencies, his clients have included Amgen, Eli Lilly and Company, Johnson & Johnson, Merck, Novartis, Pfizer Oncology and Sanofi among others. Tom has directed comprehensive external and internal corporate reputation campaigns that position pharmaceutical companies, and help them “tell their story” to their stakeholders. Across several therapeutic areas, Tom has positioned complex and sensitive issues such as pharmaceutical product reimbursement, pricing, FDA advisory committee meetings, adverse events, and discontinuance of clinical trials to uphold brand image and integrity. Having managed communications for four leading oncology franchises, Tom has led a multitude of U.S. and global high-profile product launches including Gleevec/Glivec, the first targeted cancer therapy to receive FDA approval. As a result of his work in the oncology arena, Tom is proficient at building relationships with influential advocacy organizations on behalf of client brands. The partnerships he forged resulted in national and international education campaigns that shifted mindsets and changed behaviors. As a member of the Healthcare Practice leadership team at prestigious public relations agencies, Tom has honed his skills in team building, mentoring, managing, and recruiting all levels of executives. Tom holds a B.A. in English and history from Denison University.