Thomas Wagner

Background

About Thomas Wagner

Digital marketing specialist who has spent +7 years devoted to mastering various digital marketing strategies, execution of paid strategies and has become a black-belt paid media master. I cover everything from Paid Search, Shopping, Display, and YouTube on Google Ads and the respective suite in Microsoft Ads, Meta, and TikTok. Throughout my career in digital marketing on both the client and agency sides, I have collaborated with internal stakeholders, external agencies, freelancers, platform representatives, and industry-leading brands, focusing on achieving desired outcomes. Therefore, I walk the talk from both sides, and I am a strong team player, collaborator, and impact driver. Currently, I work at Publicis Media Denmark, part of the global Publicis Groupe, where I lead and support activities across digital marketing and paid advertising, spanning from developing digital strategies for clients, executing and optimizing paid campaigns, and analyzing performance primarily in Google Ads, Meta, and TikTok. Though my strengths lie within the Google Ads ecosystem, my approach to media buying is always from a holistic point of view as a result of my many years of experience working with paid advertising. I am proven across a range of industries, from D2C E-Commerce, B2C, and B2B to luxury brands to your local niche shop. I deliver on a local and global scale – and I move the needle. Outside of work, I am committed to my wife and two kids, passionate about running, enjoy watching Formula 1 when time permits, and continuously hone my craft within digital marketing and paid advertising.