Thorsten Orlik

Background

About Thorsten Orlik

With over 15 years of experience in the power tools and industrial equipment sector, I am a dynamic and strategic product leader who thrives on building innovative solutions that serve both users and business objectives. My foundation lies in trade marketing and product management, enabling me to bridge the gap between what the market needs and what the business can deliver.I’ve had the privilege of working across global markets—including EMEA, MENA, SEA, and India—where I’ve led cross-functional teams, launched high-impact products, and even pioneered new business verticals. As the EMEA lead for the ONE-KEY™ IoT platform, I played a pivotal role in shaping the future of connected tools, driving global monetization strategies, and ensuring our regional goals aligned with user needs and ERP capabilities.My leadership extends to major launches like the MX FUEL™ cordless platform, championing zero-emission narratives, and developing wet concrete solutions that turn technical innovation into commercial success. I have also spearheaded initiatives in the rail and off-road sectors, leveraging my entrepreneurial mindset to identify and seize untapped opportunities.Building strong, collaborative teams is central to my approach. I’m committed to empowering colleagues through training, cross-departmental collaboration, and fostering an environment where innovation meets execution. Whether managing SKUs across five brands or designing GDPR-compliant research processes, I bring precision, creativity, and a customer-focused mindset to everything I do.Ultimately, I am passionate about both product and people. I thrive in settings where strategic vision is matched by hands-on leadership, and where turning ideas into globally adopted solutions is not just the goal, but the standard I set for myself and my team.