Tia Baker

Background

About Tia Baker

Throughout my career, I’ve focused on building genuine connections with customers, founders, and teams, helping each reach their goals through trust, strategy, and a healthy dose of common sense. I’ve worked across startups and established organizations, often stepping into early-stage environments to build structure, processes, and relationships that scale. Basically, helping everyone stay sane while growth happens. I bring a mix of Customer Success, talent strategy, and program development experience. I’ve built a Customer Success function from the ground up, managing hundreds of clients and creating playbooks, onboarding frameworks, and success metrics that set teams up for scale. I’ve partnered cross-functionally with Product, Sales, and Engineering to drive adoption, inform product improvements, and ensure customers realize maximum value. Early in my career, I led legal recruiting initiatives across multiple offices, developing strategies to attract and retain top talent, managing budgets, and creating programs to support engagement and growth. These experiences gave me a foundation in influencing executives, managing complex workflows, and designing repeatable processes, skills I continue to leverage in every role. I’ve also built and led teams in nonprofit and startup environments, growing donor and customer bases, establishing corporate partnerships, and launching initiatives that connect communities and drive impact. From AI-powered SaaS platforms to nonprofit startups, I thrive at the intersection of people, technology, and strategy. At the core of everything I do is people, understanding what motivates them, connecting dots across teams, and making collaboration feel human, even in fully remote environments. I’m most energized by roles that sit at the intersection of customer experience, community, and growth, where I can help organizations thrive, deliver meaningful value, and build relationships that genuinely matter, with a little fun along the way.