Tierney Scenga

Background

About Tierney Scenga

Digital-first account management and integrated media strategist with 7+ years of experience leading performance-driven campaigns across CTV, OTT, programmatic display, SEM, digital video, and linear broadcast. I specialize in building full-funnel, data-backed strategies that leverage advanced audience targeting, first- and third-party data, and real-time optimization to deliver measurable outcomes, including increased reach, improved CTR, lower CPA, stronger ROI, and incremental lift across platforms.At WXYZ-Channel 7, I partner with brands and agencies to develop multi-platform solutions that align media investments with defined KPIs such as awareness lift, site traffic growth, lead generation, conversion rates, and frequency efficiency within the Detroit DMA. Through transparent reporting, attribution insights, and ongoing performance analysis, I identify cross-channel optimization opportunities, drive cross-sell and upsell growth, and consistently expand account revenue.I take a consultative, relationship-first approach, ensuring clients not only see measurable results, but view me as a strategic partner invested in long-term growth and market share expansion.