Tiff Devine

Background

About Tiff Devine

With 20+ years in the apparel industry, I’ve designed just about everything — from performance wear to novelty underwear, from mass market to niche DTC brands. What ties it all together? A strong POV, deep category knowledge, and a sharp eye for trend, function, and the bottom line. I’ve led viral product launches and creative collaborations that blend bold storytelling with smart design — especially in print, pattern, and textile development. Whether it’s a novelty-driven drop or a refined basics collection, I work closely with cross-functional partners to ensure every detail delivers: from concepting and moodboarding to trims, fabric, and final fit. I’m especially drawn to the emotional side of apparel — how vintage references, nostalgia, and heritage elements can bring depth, character, and connection to a collection. Whether it’s a nod to 90s graphics, 70s silhouettes, or classic Americana, I love pulling the past forward in a way that feels intentional and fresh. I’ve also traveled extensively for trend research and design inspiration, drawing insight from cities like New York, Los Angeles, Hong Kong, Taiwan, Singapore, Seoul, Sydney, Paris, Amsterdam, Stockholm, Lisbon, London, and Berlin. These experiences help me spot what’s next — and translate global influence into collections that feel both new and brand-right. Known for my ability to turn trends into successful collections, I’ve built capsule lines that resonate across DTC and wholesale channels — always with the customer, the brand, and the market in mind. I'm passionate about bringing big ideas to life with precision, personality, and purpose. Let’s build what’s next.