Tiffany Cotter
Demand Generation Consultant Fractional CMO at Tract Marketing
Based in San Francisco, United States
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Seniority
C-Team
Department
Sales & Business Development
Location
San Francisco
Industry
Marketing Services
Company size
1 to 10
Contact information
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t•••••••@tractagency.com
Phone
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Background
About Tiffany Cotter
Fractional CMO & Marketing Leader with 20+ Years of Experience: Deliver quick results and ROI while implementing repeatable growth frameworks and infrastructure required for long-term, sustainable growth and value. Leverages data and technology to demonstrate and improve the efficiency and efficacy of marketing investments Deep expertise in demand generation, digital marketing, branding and messaging, content marketing, web, marketing operations and technology, design, and analytics. RESULTS Proven demand generation and digital marketing leader responsible for up to $15+ million in annual advertising budgets across search, display, social, video, and partnerships globally (North America, EMEA & APAC) for B2C and B2B businesses delivering more than $1 billion in sales. Led Go-to-Market for two new consumer electronic devices (Amazon Echo & Fire TV) resulting in the creation of a new category (smart speakers) and massive growth of a nascent category (set top boxes and streaming). Ownership of all branding, positioning, messaging, packaging, online UX + sales, and execution. Known for attracting, developing, and retaining top talent. Managed teams up to 25—including cross-functional management of marketing, PR, analytics, engineering, and design at high-growth startups to the Fortune 10.
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