Tiffany Rende

Background

About Tiffany Rende

As the Senior Vice President of Marketing Partnerships, Alliances & Card Services at The Walt Disney Company, Tiffany leads a team driven to bring unforgettable pop-culture moments to life in partnership with some of the biggest brands in the world. Tiffany’s responsibilities include overseeing Corporate Alliances, Branded partnerships for Disney's entertainment platforms, Disney Gift Card Services and Disney’s Co-branded Credit Card – including the financial services commercialization strategy globally. Leveraging her wealth of experience across Disney, Tiffany leads a team that cultivates connections with key marketing and branding partners to drive new business opportunities for the company on a global basis. Recently Tiffany led the Operating Participant organization and was responsible for developing tenanting mix strategy for 2M ft2 of RD & E real estate, consulting on new/expansion projects featuring 3rd party tenants, and managing and negotiating all existing 3rd party tenant contracts for theme parks and resorts in the US and Asia. While managing the OP business, Tiffany launched a new strategic approach and evolved the organization structure and staff to support the new objectives. Led the development of new tools and processes to elevate Disney’s position in and approach to RD & E properties. Leveraging deep market and consumer insights, developed and implemented a re-visioning strategy for Downtown Disney Anaheim to better deliver against guest needs/demands. Tiffany was responsible for all Operating Participants efforts associated with the launch of Disney Springs and Shanghai Disney Resort. Led consumer research and cross-functional team analysis to develop strategy to further grow sales at SHDR Disneytown. Before assuming her current role, Tiffany served as Vice President, Global Marketing and Sales Strategy for Walt Disney Parks & Resorts, where she focused on developing 360 ROI-based marketing plans for non-theme park products and categories, such as Disney Cruise Line and Aulani. She also led the development the marketing strategy for Shanghai Disney Resort ahead of its 2016 opening.