Tim Becker

Background

About Tim Becker

I am a global consumer goods (FMCG, CPG) executive with leading beverage (The Coca-Cola Company & Diageo) and food (Arla Foods) brand experience, where I define and execute global marketing and commercial strategies that result in record-level market share, volume growth, KBI achievement and business turnaround. I leverage premium brand, commercial and operational expertise with a unique ability to discover consumer, market and customer insights and translate them into compelling selling propositions in high-performance consumer products companies. A specific strength, both from a career and individual consulting perspective, is using consumer and customer insights and data to build a pack/price portfolio which insures the right brand/pack/price combination is available in the right place in the channel to capture revenue and profit from a specific occasion and shopper mission. This skill bundles consumer research, long-term expertise in packaging and FMCG, customer knowledge, product financial information and operational skills, among others. In addition, I am also skilled in package innovation and marketing, brand and marketing management. It is this combination of marketing and commercial acumen to drive demand generation that is my unique value offer. With this combination of skills, I became the Country Manager for Coca-Cola Austria, delivering, with a professional team, all-time high results from 2009 - 2012. My global experience is extensive in developed and emerging markets—Western & Eastern (CEE) Europe, Scandinavia, Middle East, Australia, and US. I have worked tirelessly to build bridges across functional and cultural borders. With every scenario, I bring passion, enthusiasm and energy that is contagious to my teams and geographic regions. Specialties: Marketing and brand management, product innovation, package innovation, category management, consumer promotions, shopper marketing, quantitative pricing research and modeling, and OBPPC (occasion brand pack price channel) architecture.