Seniority
Other
Department
Other
Location
United States
Industry
Retail
Company size
194K
Contact information
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t•••••••@starbucks.com
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Background
About Tim Crossland
As a leader in communications and content engagement strategies, I thrive in delivering holistic go-to-market campaigns that underscore priorities, drive action, and nurture brand affinity with audiences. With more than 13 years of experience supporting sales operations, corporate communications, sales enablement technology, and executive messaging and engagement strategies, I have dedicated my career to helping organizations plan and execute tightly orchestrated initiatives that ensure employees, partners, and customers are connected to the mission of the company.As a communications and content coordinator… I've developed the programs, created the processes, aligned the messaging, led the teams, and set the benchmarks for delivering industry-leading communication campaigns that contributed to exponential customer growth.As a messaging expert… I’ve authored countless communications for every level of the business from frontline sales teams to the C-Suite.As a technology enthusiast… I’ve implemented sales enablement, collaboration, and digital signage platforms that reinvented the sales experience for frontline teams driving improved information awareness and retainment to support customers.As an employee engagement strategist… I’ve advised executives on fostering personal connections with their organizations through live events, recognition programs, strategic storytelling and personalized messaging, all with the goal of ensuring they are informed and equipped to engage their teams.As a leader and collaborator… I’ve hired, coached, and integrated diverse teams, across departmental lines, to deliver their best work together.At home. I'm a husband, and father who loves to cook, watch my kids' sports, and play golf. We take pride in our home being a place where everyone is welcome. With drinks in the fridge, popsicles in the freezer, and food on the grill, we’re always ready for anyone who stops by.Areas of Expertise- Team Leadership & People Development - Creative Direction- Writing & Editing- Corporate Communications - Executive Communications- Enablement Platforms- Content Strategy- Stakeholder Management - Style Guide Development & Adherence- Go-to-Market Planning - Content Management Systems (CMS)- Thought Leadership- Corporate & Brand Storytelling - Internal Communications- Digital Signage- Event Planning- Engagement Programs- Crisis Communications
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