Tim Dempsey
Advisor, Coach, Mentor, Media Literacy Advocate at Elastic Brands
Based in Newmarket, United States
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Seniority
Staff
Department
Other
Location
Newmarket
Industry
Advertising Services
Company size
3
Contact information
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t•••••••@elasticbrands.com.au
Phone
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Background
About Tim Dempsey
B2B technology industry veteran and marketing leader. I have executive experience forming and leading marketing teams at early-stage, high-growth start ups - informed by earlier career opportunities at the world’s largest technology brands (IBM, Lotus). I specialize in helping companies create new categories and disrupt market “status quo.” Adept at building and leading teams with several goals: clear definition of target customer/prospect segments, rebranding, development of corporate messaging, and demand generation. Experience gained early in my career as a software engineer has informed my approach to marketing, and has allowed me to contribute ideas and direction for product management and technology & brand advocacy functions. Responsibilities:* Definition of clear, quantifiable, addressable markets * Design go-to-market plans including appropriate mix of inbound and outbound tactics * Budget, staff and manage product marketing, demand creation, and marketing communications teams to drive aggressive revenue growth * Establish shared objectives for marketing and sales, with corresponding measurement * Drive strategic planning process, including assessment of market and technology trends, selection of product-specific strategies and roadmaps, and creation of go-to-market plans * Align and excite teams to excel in achieving company goals and objectives
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