Tim Gerritsen

Background

About Tim Gerritsen

As a seasoned media and digital content executive, I have spent over two decades shaping the landscape of journalism, digital strategy, and broadcast media. My expertise lies in delivering compelling, high-quality storytelling, engaging audiences across multiple platforms, and driving digital transformation in an ever-evolving industry. At the Australian Broadcasting Corporation (ABC), I have successfully led teams of journalists, producers, and content creators to craft innovative content strategies that elevate storytelling and enhance audience reach. My leadership extends across digital content production, content distribution, crisis management, and social media strategy, ensuring that stories resonate with the right audience, at the right time, through the right medium. I thrive in high-pressure environments, particularly in emergency and crisis broadcasting, where precision, clarity, and speed are paramount. Whether it's coordinating national emergency coverage, spearheading change management initiatives, or leveraging emerging digital trends, I am passionate about driving excellence and pushing the boundaries of digital journalism. Beyond content, I am deeply committed to mentoring and developing teams, fostering an agile, innovative, and collaborative culture. My technical acumen in digital production, coupled with my strategic leadership, allows me to seamlessly integrate new technologies, optimise workflows, and enhance content quality, ensuring impactful and meaningful audience engagement. With a strong foundation in journalism, broadcast production, and digital innovation, I continue to lead with a vision—one that champions storytelling, audience-first content, and the power of digital transformation. Let’s connect and create impactful narratives that shape the future of media! Experience Highlights: Manager, Digital Content & Strategy – Leading digital content transformation at ABC, overseeing teams delivering world-class journalism, and driving audience engagement through innovative strategies. National Executive Producer, Emergency Coverage – Led ABC’s online emergency coverage, ensuring accurate, real-time reporting during critical events and crises. Manager, Content Distribution – Developed and executed content distribution strategies, ensuring ABC’s stories reached the widest possible audience. State Editor, Victoria – ABC Multiplatform – Managed multi-platform reporter teams, delivering high-impact stories across radio, digital, and social media. ABC Open Producer & Cross-Media Reporter – Pioneered digital content initiatives.