Tim Hoppin

Background

About Tim Hoppin

I’m a brand builder, composed of equal parts award-winning Creative Director and highly effective Brand Strategist. My super power is in helping organizations transform their brand from a marketing exercise into a force of economic impact by embedding both mindset and practice into an organization’s operating model. Today I’m privileged to be the Chief Brand & Creative Officer for SAP, a top 20 global brand with over employees, operating in 26 markets.My approach is highly empathetic, building strong and differentiated positioning for companies that foster deep customer relationships, inspire employees, and deliver financial results. I have a sharp mind for business paired with the soul of a creative, which helps me fluidly translate business objectives into powerful brands. I have a passion for solving real world problems, using the power of neuroscience, emotional storytelling, and creativity to push marketing and a business forward, while influencing product and service transformation. I believe that a brand must affect all that a company makes, says, and does – that a brand is more than just ‘branding’.I believe in truth and fun and getting a job done right - creating focus so everyone can bring their best selves to every project.Left- brain capability: brand strategy, brand architecture, data analysis, customer insights, value propositions, brand positioning, content strategy, brand creation and development, integrated campaign architecture, transmedia communications, brand workshops, internal communications, corporate communications, B2B/B2C messaging, PR, CRM, product and business developmentRight- brain capability: creative solutions, integrated campaigns, digital and interactive concepts, film, writing, content development, brand storytelling, design, corporate identity, event concepts, sponsoring, direct communications