Tim Isaacs

Background

About Tim Isaacs

My career philosophy, told through three favorite adages:“Clear writing begets clear thinking."As a Product Marketer, writing clearly is essential. It allows us to build, hone, and justify messaging. Being careful with words, describing exactly what we mean, is the path to great execution. Some have special gifts of language and logic, but, for the rest of us, a few rounds of edits usually do the trick!"Fun is the coin of the realm."Team morale isn’t a luxury. It is too precious, too necessary to omit from our arsenals. How do you get morale? Have some good fun!"All models are wrong, some are useful."We use models. None are “right,” let alone perfect. The point of a model is to represent something–a customer, through a persona, for example–well enough that you can make something happen. Too much detail, will derail. “Good enough is good enough!”