Tim McGorry

Background

About Tim McGorry

I offer 20 years of experience writing digital marketing, corporate branding and analytical thought-leadership content about topics such as ESG for client-focused banking and investment firms. Employers or clients have included Citigroup, J.P. Morgan, Goldman Sachs, ProShares (ETFs), PGlM and TIAA (asset management and retirement plans). I actively research and write web, mobile and social media ad content, videos and long-form white papers/reports for asset managers, broker-dealers and retirement firms: • Explaining complex topics simply and succinctly in an active voice, focusing on client benefits (for consumer and institutional audiences) • Writing about a wide range of topics such as investing in core and alternative asset classes across markets worldwide; investment banking; funds and annuities; sustainable investing; financial planning (including wealth-management strategies through separately managed accounts, trusts and 401(k)/403(b) plans) • Meeting with CEOs, chief investment officers, portfolio-management teams, sales channels, marketing leadership and management to discuss ideas and ghostwrite content • Partnering with technical designers to create wireframes for web pages and mobile apps, and designing presentations using PowerPoint • Routinely using multiple technologies including Slack, Symphony, Outlook, Jira, Microsoft apps, SharePoint and Google programs, Zoom, Adobe Pro, Word and PowerPoint • Proposing ideas for campaigns and newsletters that I manage • Producing video packages and editing via FinalCut Pro Collateral I create includes market reports, guides, brochures, letters from Chief Investment Officers, fact sheets, emails to prospective clients who’ve responded to our social media ads, white papers, shareholder reports, presentations and video scripts. I was licensed as an Investor Advisor Representative.