Tim Pellerin

Background

About Tim Pellerin

As a leader in the cannabis space, from regulation to product innovation, Tim is helping to transform the industry and establish cannabis as a force for good. With more than 20 years of experience at Coca-Cola, Kimberly-Clark, and The Clorox Company, he has led significant change for big brands through strategic leadership in marketing, merchandising, store design, consumer insights, digital marketing, retail operations, and corporate social responsibility. Tim served as the Senior Vice President and Chief Operating Officer at Nova Scotia Liquor Corporation (NSLC) where he led a multi-channel brand transformation and the highly successful commercialization strategy for Cannabis retail stores including design and construction, category team, retail team, and consumer education. Tim is currently VP, International at PAX Labs, where he is responsible for linking the innovations of the company’s product team to customer and consumer-focused operations to build the PAX brand and drive demand. He was the Inaugural Chair of the Canadian Cannabis Jurisdictional Leaders Conference and has presented as an industry expert to media and at events across the country. Tim has completed his CannSell Cannabis Retail Certification, is a trained CAPS Professional Sommelier, and has a Wine & Spirits Educational Trust Diploma.