Tim Robinson

Background

About Tim Robinson

Visionary leader with 20 years’ experience across digital brands, apps and start-ups, most recently 6 years leading teams at Nike- Passionate about building, nurturing and leading multi-disciplinary teams, fostering a strong team culture to create the perfect conditions for high performance- Deep expertise in consumer-centred growth-hacking analytics, member growth and digital behaviour, driving both short and long-term acquisition and retention strategies- Experience of leading strategic cohort segmentation, consumer journey and lifecycle analysis, measurement frameworks, testing and modelling; mining opportunities by combining diverse data sets such as sales, marketing, consumer, digital behaviour, clickstream, quantitative and qualitative research- Proven ability to nurture strong relationships with diverse teams in a highly networked environment across multiple geographies (e.g. loyalty, CRM/Membership, marketing, brand, digital, stores, product, strategy); aligning strategy to translate business objectives into tailored solutions that drive real action- Adept at communicating and influencing effectively with all levels of the business, up to and including senior executive level, both in person and remotely.