Tim Silk

Background

About Tim Silk

Professor Silk specializes in brand management and new product development and works with organizations to identify market opportunities and bring new products to market. He is an award-winning teacher and researcher and has served as an advisor on consumer behavior, brand strategy, disruptive innovation, product development, and pricing to organizations such as Best Buy, Brand Finance, McKesson, and Visa. His research has been published in the premier marketing journals Journal of Consumer Research and Journal of Consumer Psychology and featured in news media such as CBC News, CBS News, Fortune, Globe & Mail, and U.S. News & World Report. He is a strong advocate of using consumer behavior research to inform public policy and has advised on policy formation at government organizations including the Competition Bureau of Canada, U.S. Federal Trade Commission, U.S. Department of Energy and U.S. Government Accountability Office. Expertise/Specialties: Consumer behavior, brand strategy, disruptive innovation, new product development, pricing, loyalty programs, rebates, gift cards. Advisory Work: Article.com, Association of Neighborhood Houses, A&W Restaurants, BarrelWise Technologies, BC Food & Beverage Association, BDO Consulting, Bell Canada, Beijing TV, Best Buy, Brand Finance, Canadian Dental Association, Chinese Academy of Sciences Holdings, CMS Inmar, Colas, Competition Bureau of Canada, Dynamsoft, Elias Honey, G&F Financial, Greater Vancouver Food Bank, Hardlines Industry Association, Hopcott Farms, Inc. Magazine, Industrial and Commercial Bank of China, Interior Health Authority, Ipsos Research, Manitoba Telecom, McKesson, Naked & Saucy, Northwestel, Open Road Auto Group, O'Sole Mio Foods, Provincial Health Services Authority, Recon Instruments, SAB Miller Brewing, Stemcell Technologies, St. Jean's Cannery, Stoko, Taymor Industries, Tervita Environmental, Tayybeh Foods, The Latest Scoop, Translink Transportation Authority, U.S. Department of Energy, U.S. Federal Trade Commission, U.S. Government Accountability Office, Vancouver Food Runners, Velux, Visa, Wilson School of Design, Worksafe BC.