Tim Sproul

Background

About Tim Sproul

I like to find little truths. In creative briefs. In strip mall restaurants. Wherever the trail of curiosity leads. Out of little truths, I like to make things. A poem, short film, a novel. A headline written in sand. A logo for a high school education program that needs a logo for high school education. I like the accidental humor of clients who want to "go viral.” I also like the following: That I was Global Creative Director for Tourism New Zealand, which led me to shoot commercials out of a helicopter. In Milford Sound. With a broken seatbelt. I didn’t like that part. I like pitching new business. You know what’s better than pitching new business? Walking out of a pitch and saying, “well, that sucked,” then finding out days later you won the business. I like that I was digital before digital was cool. And that I’ve worked on beer brands for a decade. And got paid for it. I like that the best ads aren’t ads. They’re non-ads. They’re little truths.