Tim Zayed

Background

About Tim Zayed

INNOVATIVE MARKETING STRATEGY LEADER Results driven professional with client-side and agency experience developing innovative consumer facing solutions driven by quantitative analysis for US and Global markets. PARTNER - Builds relationship across business units as a trusted advisor with media as a tool to achieve business goals PERFORMANCE DRIVEN - Track record of diving deep into data and identifying hidden insights to solve difficult strategic problems across multiple categories leveraging media (paid and owned), creative assets, and media property equity MORE WITH LESS - Proven ability to drive domestic and international revenue growth for challenger brands across various categories including Consumer Electronics, Consumer Packaged Goods (CPG), alcoholic beverages, apparel, automotive, entertainment, financial services, and retail when outspent by the competition LEAD BY DOING - Builds strategy though a strong understanding of tactics and execution, resulting in innovative and executable plans that beat client business goals - Accomplished in leading cross-functional teams to peak performance PASSIONATELY CURIOUS - Consistently spearheaded the use of new analytics including granular analysis of over programs spanning across dayparts with Rentrak and Simmons Fusion data to better align media with consumer preferences- Experienced in working with econometric modeling teams as well as developing “back of napkin” models by manually sorting through multiple years of media activity for clients who did not have modeling resources Specialties include: Directing traditional media and digital media strategies establishing and managing media budgets, development of US and Global media recommendations, optimizing media spend, leading new business pitches, and leading global agency reviews including fee negotiations and contract development.