Tineke Simpson

Background

About Tineke Simpson

As Group Ecommerce Manager at HealthPost & The Future Co, I lead the end-to-end ecommerce operations, platform management, and onsite customer experience across three purpose-led brands — HealthPost, Flora & Fauna, and Nourished Life. I’m passionate about delivering seamless, intuitive, and inspiring online experiences — optimising both what our customers see (UX) and how our internal teams work behind the scenes (UI and process management). My focus spans site performance, conversion rate optimisation (CRO), average order value (AOV) uplift, loyalty initiatives, platform improvements, and continual onsite enhancements. I thrive on building resilient ecommerce foundations that allow brands to scale sustainably, making everyday eco-conscious choices easier and more rewarding for customers. With hands-on experience across platform replatforming, ecommerce operations, cross-functional collaboration, and digital experience design, I love working at the intersection of purpose, performance, and innovation. Specialties: • Ecommerce Operations & Onsite Experience (BigCommerce, Shopify) • Customer Journey Optimisation (CX & UX) • Conversion Rate Optimisation (CRO) & AOV Growth • Platform Management & Site Enhancements • Loyalty Program Integrations • Process Optimisation & Team Enablement • Sustainability-Led Digital Commerce