Ting Li

Background

About Ting Li

I am a professor of digital business at Rotterdam School of Management (RSM), Erasmus University in the Netherlands. At RSM, I am also the Head of Business Information Management section at the Department of Technology and Operations Management, and the director of Digital Business at the Erasmus Center for Data Analytics (ECDA). My research interests are mainly on understanding how innovative digital technologies impact consumers, organizations, markets, and policies, in order to aid individuals in their decision-making and help organizations improve their performance in the age of AI. They include areas such as digital strategy, digital platforms, AI and decision making, social and mobile analytics, smart city, and pricing and revenue management. My most recent research projects are exploring design and business value of human-machine collaboration, AR/VR, Metaverse, blockchain, NFT, digital humans, and digital privacy. My academic work has been published in leading scientific journals, including Management Science, Information Systems Research, Journal of Information Technology, Decision Support Systems, and featured in managerial outlet such as Harvard Business Review. I have been a visiting professor at Wharton School of Business, MIT, Boston University, Temple University, Arizona State University, City University of Hong Kong, and Tsinghua University. In 2017, I was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide. Over years I have consulted and worked in various capacities with national and multinational companies such as Philips, VIVAT, Deloitte, Dutch Railways, RET, Shell, KPMG, Randstad, as well as startups/scaleups such as Coolblue, Wehkamp, InnerCircle, AllSafe, MobPro, Tweakers amongst others. As such most of the research projects I worked on are inspired by and collaborated with business partners. My interdisciplinary research has been sponsored by multiple grants from international companies and the Dutch National Science Foundation (NWO). I teach in the area of digital strategy, competing in the age of AI, digital transformation across Master, MBA/EMBA, and executive levels. I advice startups and consult companies in the area of digital transformation, strategy, innovation, and analytics. Prior to joining academic, I worked for General Electric and IBM in the area of e-business in supply chains, web services, and grid computing. I obtained my Ph.D. in Management Science at the Erasmus University and MSc in Computational Science at the University of Amsterdam.