Tiscia Eicher

Background

About Tiscia Eicher

I'm an accomplished marketing executive who is experienced building world-class brands (B2B and B2C) and driving strategy development via integrated marketing plans designed to generate growth both in revenue and profit - particularly during periods of significant marketplace change. Areas of Expertise: • strategy development during marketplace change • integrated marketing • digital & social marketing • brand stewardship • product & service marketing • cross-functional leadership During my career, I helped guide and grow: • PRA throughout a rebranding effort and website redesign • Generation Brands while the rapid advance of LED technology transformed the lighting industry • PAWS Chicago during the growing momentum behind the No Kill Shelter movement • Calphalon Cookware during the launch of the Food Network and the nascent concept of Celebrity Chefs • American Express merchant relationships during the advent and explosion of transactional Rewards Programs During those times of tremendous marketplace change, I ensured my teams balanced their desire to uncover opportunities/forge new ground/take strategic risks with their focus on marketing fundamentals in order to make thoughtful decisions in the commotion of such upheaval. Also, I have always mentored young marketers - developing their strategic thinking, marketing skills, digital expertise, writing prowess and confidence to help them evolve into high performing marketing professionals who are, today, adding value in countless ways. It’s been my way to pay it forward. In addition to marketing, I am passionate about tennis, cooking and international travel. To date, I have visited 35 countries on 6 of the 7 continents.