Tobi Oredein

Background

About Tobi Oredein

I'm an award-winning founder and CEO of Black Ballad an independent media and data company for and by Black women in Britain and beyond. Black Ballad has undoubtedly changed the media landscape by being the first women's lifestyle publication in the UK to transition from a free site into a subscription media company back in 2016. I've led Black Ballad since its inception in 2014; overseeing the transition from free access site to a full-fledged subscription company. I am responsible for driving the overall vision of the business and alongside my co-founder implementing the strategy to ensure that Black Ballad continues on its path to be the leading lifestyle company for Black women in not just Britain but in Europe. I created the foundations of Black Ballad's unapologetic and unmistakable editorial voice, which has covered topics including; Black motherhood, the lives of Black women and communities who live outside London and the other national regions, Black British pop-culture and other stories that no other media outlets are willing to cover. I am also responsible for activating Black Ballad's commercial activities which have become our biggest revenue stream within six months. Black Ballad has cemented its relationship with this overlooked consumer base with the two national surveys in 2020. The first engaged with Black Motherhood and the other focused on Black women across Britain. Across both of these surveys, Black Ballad proudly collected over data points from over women.