Toby Johnson

Background

About Toby Johnson

As a digital marketing manager and marketing automation specialist, I bring extensive success and expertise in developing state of the art capabilities for global Fortune 500 brands. I excel at leveraging data-driven marketing solutions, integrating best practices across business units, and achieving goals through innovative solutions and an unwavering focus on efficiency and optimization. Beyond results, I have a “hands on” leadership style and a results-focused approach-a key factor in my ability to consistently drive organizational change and surpass project targets. SKILLS AND EXPERTISE Digital Marketing, Direct Marketing, Marketing Automation, Segmentation Strategies, Marketing Analytics, Go-To-Market Planning, Best Practices, Team Leadership, Program/Project Management, Efficiency & Optimization, Email Marketing, Direct Mail, Lead Generation & Conversion, Communication Cadence, Inside Sales, Oracle Siebel CRM, Oracle Responsys, Workfront Project Management, IBM/Unica Affinium, Marketo Marketing Automation, International Operations, Vendor & Agency Management, Hiring & Interviewing, Cross-Functional Teams, KPIs/Performance Metrics, Process Improvement, Event Marketing Support, Budget Responsibility, Executive Advisor, Presentations & Training