Toby Johnson
Sr Director of Marketing at Southwire Company
Based in United States
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Seniority
Director
Department
Advertising & Marketing
Location
United States
Industry
Appliances, Electrical, and Electronics Manufacturing
Company size
4.8K
Contact information
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t•••••••@southwire.com
Phone
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Background
About Toby Johnson
Marketing operations leader with 18+ years experience driving digital transformation through data, marketing technology, and AI. Expert in global platform deployments (SFMC, Cvent, Tealium, Builder.io), agency management, and generative AI adoption. Known for blending hands-on execution with strategic vision to deliver scalable marketing performance, stronger analytics, and measurable impact on brand, engagement, and revenue.SKILLS AND EXPERTISEDigital Marketing, Direct Marketing, Marketing Automation, Segmentation Strategies, Marketing Analytics, Go-To-Market Planning, Best Practices, Team Leadership, Program/Project Management, Efficiency & Optimization, Email Marketing, Direct Mail, Lead Generation & Conversion, Communication Cadence, Inside Sales, Oracle Siebel CRM, Oracle Responsys, Workfront Project Management, IBM/Unica Affinium, Marketo Marketing Automation, International Operations, Vendor & Agency Management, Hiring & Interviewing, Cross-Functional Teams, KPIs/Performance Metrics, Process Improvement, Event Marketing Support, Budget Responsibility, Executive Advisor, Presentations & Training
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